In 2010 Saborea España was born, a product club sponsored by Turespaña and to which different tourist destinations with gastronomic appeal belong (restaurants, hotels, agri-food products, wineries ...).
All the agents involved work towards common objectives: to convert tourism products into gastronomic experiences; broaden the concept of gastronomic tourism by working on the notion of authentic Spanish gastronomic culture linked to the territory; expand content and add value with respect to current proposals; Incorporate new uses to the primary sector, linking them to tourism; or promote promotion and marketing in a more ambitious and innovative way, identifying and capturing new markets.
Lanzarote, with the Saborea Lanzarote brand, has been part of this project since its inception as a founding member. In this sense, work is being done to promote quality tourism based on the enhancement of local agri-food products, creating unique tourism experiences associated with gastronomy and viticulture and promoting the best products of the island. Undoubtedly, Saborea Lanzarote represents a commitment to enogastronomy as a differentiated element of the tourist destination.